Brand guidelines
The standard for retail compliance at the point of sale.
How the mark gets used, how the voice sounds, and every decision locked into the brand system. The canonical reference for the BARS team, partners, and vendors.
Contents
Six sections. One system.
- 01FoundationMission, vision, values, positioning, audience.
- 02LogoThe Bars Shield and its approved variants.
- 03ColorSeven color ramps, semantic tokens, contrast guidance.
- 04TypographyDM Sans, the type scale, and usage rules.
- 05VoiceHow the brand sounds on the card, the report, and the page.
- 06ImageryThe photographic character, image families, and approval rules.