The BARS ProgramBrand Guidelines

06 · Typography

DM Sans.

One typeface for everything. Headings, body, UI, print. DM Sans carries the brand voice with warmth and geometric clarity.

06.1

Typeface

Typeface

DM Sans

Colophon Foundry for Google

SIL Open Font License

Variable font with optical sizing (opsz 9-40) and weight (100-1000)

Ag

Character set

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 !@#$%^&*()

Kanit is reserved for the logo mark only and is never used in layouts, UI, or body copy.

06.2

Scale

Heading styles

Display

48px / Semibold / 1.0

Heading 1

36px / Semibold / 1.1

Heading 2

30px / Semibold / 1.2

Heading 3

24px / Medium / 1.2

Heading 4

20px / Medium / 1.3

Body styles

Body Large · 18px / Regular / 1.6

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore.

Body · 16px / Regular / 1.5

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Body Small · 14px / Regular / 1.5

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam.

Caption · 12px / Regular / 1.3

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

06.3

Weights

400RegularThe quick brown fox jumps over the lazy dog.
500MediumThe quick brown fox jumps over the lazy dog.
600SemiboldThe quick brown fox jumps over the lazy dog.
700BoldThe quick brown fox jumps over the lazy dog.

06.4

Usage

Do

  • Use DM Sans for all text across all surfaces.
  • Let optical sizing adjust automatically.
  • Use Semibold (600) for headings, Regular (400) for body.
  • Keep body text at 16px minimum for screen, 10pt for print.
  • Use sentence case for headings.

Don't

  • Use Kanit outside the logo mark.
  • Use all-caps for body copy.
  • Go below Regular (400) weight for body.
  • Tighten letter-spacing on body text.
  • Mix DM Sans with other sans-serif faces.